“Based on the 2014 ZS Associates Commercial Operations Benchmark Study, only 56% of medtech companies track IDN membership. In this same study, only 20% of medical device companies have processes in place to measure marketing program results or effectiveness.”
Not such an incredible statistic considering our interactions with many companies in the medical device industry. CRM has been used sparingly or ineffectively by the industry because most tech providers built products that did not adapt well to the way medical device companies operate.
With Enhatch, we are changing that by providing a CRM tool that is meant for industries such as medical device that have complex sales environments. We tie sales and marketing together on to one platform so that marketing can understand the effectiveness of their efforts while sales can be more productive and get a more accurate picture of sales activity. Finally the medical device industry has a CRM product that can work for them.