“I think the beauty of Twitter lies in how it doesn’t preordain how it should be used. Rather than tell users what to message or what problem Twitter is solving, Twitter instead just offers a powerful platform then leaves the door wide open and the users themselves evolve its application.”
Why I Twitter (via awaldstein)
A wonderfully stated explanation of the wonder that is Twitter. This is the fullest realization of technology, when user and platform come together to create something. As paper is to pen and brush is to canvas, that is what Twitter offers to its users, a palette for discourse and sharing of any type and any thing.
We often wonder the same about enterprise technology. We get caught up in solving pain points and prescribing well-defined solutions that fit well on Gartner Magic Quadrants. Would we not benefit however if we gave technology to employees that they can use and mold and explore without unnecessary constraints. By that we mean technology not zealously controlled by IT departments or that is so obtuse that no one but dedicated experts could understand.
That is how we feel at Enhatch, that technology should be liberated and placed in the hands of everyday users. This is a strange notion to think about in enterprise technology. Companies are governed by policies and hierarchies and regulations and process upon process, so how could you just give users free reign to use technology without procedures or technology experts?
We believe from our experiences with customers that a powerful lesson is unfolding in the enterprise. If you give users access to technology that they can create with and mold to their needs, you get much more productive and satisfied employees. We are fond of saying we provide a platform that lets users roll their own apps, and because the easy to use platform, users can change their apps as they see fit.
There is still plenty of technology that should only be in the hands of IT departments. But the functional layer of business applications needs to move out of IT and into the hands of business users. In many cases, that is exactly what users are doing, but by cobbling together point solutions from mobile apps that are not configurable. We are offering a better way to enable businesses to operate more efficiently by collaborating on one platform and to move as fast as the market changes.