Are Marketing and IT Execs United or Divided? via MarketingProfs
They may not be BFF, but the good news is that they are more aligned on key objectives. The challenge remains that Marketing thinks IT is too slow and that IT thinks Marketing wants their cake and eat it too. The good thing is that with Enhatch, at least marketing can have some of that cake and IT doesn’t have to get accused of moving too slow.
Are the complaints unwarranted though? Marketing does need to have more flexible technology that they can mold themselves. Business just moves much faster, especially in the age of mobile. IT has more on their plates which is ironic given the advent of the cloud. However, the work is in managing more systems and more data and more channels and ever more sophisticates technologies. IT is simply treading water in many cases to keep the existing infrastructure afloat.
Enhatch gives IT a reprieve in that they no longer have to configure and manage the functional layer of technology. We make it easy for marketers to handle that work, allowing them to move at whatever pace they need to adapt to product, market, and competitive events. IT can then go back to handling the stuff they are good at, which is managing the infrastructure and the tough technology technologies. You can have your cake and eat it too, at least when it comes to mobile sales and marketing apps!